TEOFARM ANTAKYA is a family farm in Antakya, Turkey growing organic food with healthy, sustainable agriculture on the same land since 1760.
Located in the birthplace of agriculture, the fertile crescent, TeoFarm has used HEIRLOOM SEEDS AND CHEMICAL-FREE SOIL since inception. The company aims to protect natural resources and hand down these resources to the next generations; hence it's slogan: 'nesilden nesile' - from generation to generation.
A STRATEGY - PRODUCT DIVERSIFICATION
Pass on the TeoFarm wealth of history and expertise beyond the weekly grocery bag. Penetrate the young, urban-centric market by empowering them to grow a healthy lifestyle - passing down from generation to generation the raw materials of 100s of years of cultivating the earth.
VALUE PROPOSITION - Chemical-free heritage soil and non-GMO heirloom seeds packaged together for easy planting. Created by the guardians of the centuries-old cultivation practice, for the young urban home owner.
A complete lo-fi home beginner planter.
A healthy lifestyle doesn't have to be complicated. It starts with the roots.
Reap centuries of proven nutritious goodness the way it should look and taste.
Stay Rooted. Sprout Well.
BRANDING AND PRICING STRATEGY - Valuing the raw materials, design, history and expertise of the origin of this product, it is priced higher than its existing counterparts on the market. Initial investment from the farm, based on one acre of land is €10000 to produce 2500 complete seed nurseries (each nursery is €4 cost), and one acre able to produce over 24 million soil pods.
A SEED NURSERY pre-packaged with all TeoFarm heritage seeds and soil. At the end of 8 days, the seed pods, entirely contained within a biodegradable film, are easily transplanted into any home garden or hydroponic system.
Client: TeoFarm Antakya (Antioch, Turkey)
Team Members: M. Chabra, F. Sleiman, D. Yuksel Ovali